Privacy Policy
1. Introduction
"Welcome to Layze ("we," "us," or "our"). Layze is a consumer-first furniture platform operating in Hong Kong that unifies planning, discovery, and purchasing in one comprehensive ecosystem. Our platform aggregates products from trusted furniture brands to create a single searchable "furniture library," and provides advanced tools such as a canvas-style 3D furniture board and a 2D layout planner. Furthermore, our online concierge service offers guidance to ensure our users feel confident and fully supported in their decoration plans."
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (layze.co), use our mobile applications, or engage with our services for decorating, furniture selection, ordering, and related home enhancements.
This Privacy Policy is designed to comply with the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) ("PDPO") and its six Data Protection Principles ("DPPs"). By accessing or using our platform, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
2. Personal Data We Collect (DPP1)
We collect personal data that is necessary for lawful purposes directly related to our functions and activities as a decorating and furniture platform. The collection of data is conducted fairly, and we ensure that you are informed of the purposes, recipients, and your rights at or before the time of collection.
2.1 Information You Provide to Us
We collect information you voluntarily provide to us when you register for an account, express an interest in obtaining information about us or our products and services, participate in activities on the platform, or otherwise contact us. This information includes, but is not limited to:
- Contact Information: Name, email address, phone number, and delivery address.
- Financial Information: Payment details necessary to process your orders.
- Preferences and Project Data: Information regarding your style preferences, specific furniture requirements, room dimensions, floor plans, and any content you upload to our 3D furniture board or 2D layout planner.
- Communications: Records of your interactions with our online stylists, ordering concierge, customer support, and any other communications with us.
Providing this information is voluntary; however, it is essential for processing orders and delivering our services. Refusal to provide necessary data may prevent you from using certain features of our platform.
2.2 Information Automatically Collected
When you access or use our platform, we automatically collect certain information about your device and usage patterns. This information does not reveal your specific identity but may include:
- Device and Usage Data: IP address, browser type, operating system, referring URLs, device information, and data regarding your interactions with our platform.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect and store information about your preferences and navigation on our platform.
2.3 Information from Third Parties
We may receive information about you from third parties, such as our partner furniture brands, suppliers, and service providers, only when you have provided consent or when it is otherwise legally permissible.
We do not collect sensitive personal data without your explicit consent and only when absolutely necessary for the provision of our services.
3. How We Use Your Data (DPP3)
We use the personal data we collect for purposes that are stated at the time of collection or for directly related purposes. Specifically, we use your information to:
- Provide and Manage Services: Process your orders, facilitate the selection and delivery of furniture, and provide personalized decorating advice through our online stylists.
- Account Management: Create and manage your account, process payments, and communicate with you regarding your orders, account status, and platform updates.
- Improve Our Platform: Analyze usage trends and user behavior to enhance our services, optimize our 3D and 2D planning tools, and improve the overall user experience. Data used for these purposes is anonymized wherever feasible.
- Marketing and Promotions: Send you promotional materials, exclusive discounts, and updates about new furniture deals, subject to your explicit opt-in consent. You may opt out of receiving marketing communications at any time.
- Legal Compliance: Maintain necessary records and comply with applicable legal and regulatory requirements.
We will not use your personal data for any new purposes without obtaining your prior, explicit consent. Silence or failure to object does not constitute consent.
4. Disclosure of Your Data (DPP1 & DPP3)
We do not sell your personal data to third parties. We may share your information only under the following circumstances:
- Service Providers and Partners: We may share your data with trusted third-party vendors, such as furniture suppliers, shipping companies, and payment processors, who assist us in operating our platform and fulfilling your orders. These parties are bound by contractual obligations that align with the PDPO to ensure the confidentiality and security of your data.
- Legal Obligations: We may disclose your information to law enforcement agencies, regulatory bodies, or other authorities if required to do so by law or in response to valid legal requests.
- Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity. We will provide notice before your personal data is transferred and becomes subject to a different privacy policy.
All transferees are informed of the purposes for which the data is shared and are required to respect your rights under the PDPO.
5. Retention & Accuracy of Data (DPP2)
We take reasonable steps to ensure that the personal data we hold is accurate, complete, and up-to-date. We retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., retaining records for two years post-delivery for warranty or legal purposes).
Once your personal data is no longer needed, it will be securely erased or anonymized. You may request corrections to your data at any time to ensure its accuracy.
6. Security of Your Data (DPP4)
We implement practicable and robust security measures to protect your personal data against unauthorized or accidental access, processing, erasure, loss, or use. These safeguards include:
- Encryption of sensitive data during transmission and at rest.
- Strict access controls and authentication mechanisms.
- Firewalls and secure network architectures.
- Regular security training for our employees.
We contractually require our third-party processors to maintain equivalent security standards. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the Privacy Commissioner for Personal Data (PCPD) in accordance with applicable laws.
7. Your Rights (DPP6)
Under the PDPO, you have specific rights regarding your personal data. You have the right to:
- Access: Request access to the personal data we hold about you.
- Correction: Request the correction of any inaccurate or incomplete data.
- Erasure: Request the deletion of your personal data under certain circumstances.
- Withdraw Consent: Object to the processing of your data or withdraw your consent at any time, including opting out of marketing communications and non-essential cookies.
We will process your requests free of charge and within 40 days of receipt. To exercise your rights, please contact us at info@layze.co. If we refuse a request, we will log the refusal and provide you with the reasons.
If you have concerns about our data handling practices, you have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) in Hong Kong (pcpd.org.hk).
8. Cookies and Tracking Technologies
Our platform uses cookies and similar tracking technologies to distinguish you from other users, provide essential functionalities, and analyze platform usage.
- Essential Cookies: Necessary for the operation of our platform (e.g., maintaining your session and shopping cart).
- Analytics and Marketing Cookies: Used to understand user behavior and deliver relevant advertisements. These are optional, and you can manage your preferences or opt out via your browser settings.
For more detailed information, please refer to our Cookie Policy.
9. Children's Privacy
Our platform and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete such information from our records.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page, and the "Last Updated" date will be revised accordingly. For significant changes, we will provide notice through our platform or via email. Your continued use of our services after such updates constitutes your acceptance of the revised Privacy Policy.
11. Contact Us (DPP5)
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Layze
Email: info@layze.co